A recent Mintel report reveals that plant-based milk alternatives, led by oat and almond milk, are gaining popularity in the UK, with one in three Britons preferring them. Despite this shift, cow's milk remains the largest market, with sales reaching £3.2bn in 2020. The rise in plant-based milk consumption is driven by environmental and health concerns, with over half of consumers believing their choice contributes to environmental protection. The Covid-19 pandemic has also influenced consumer preferences, with 26% of respondents indicating that plant-based foods have become more appealing to them due to the pandemic.