Durian prices in Vietnam are reaching new highs due to the off-season and increased demand in the Chinese market. The golden pillow variety has seen the strongest growth, with traders raising wholesale prices by 25-30% compared to the beginning of November and 60% compared to the main production season. Vietnam's durian exports are predicted to reach a record high of $2.5 billion this year, driven by the strong promotion of durian as a leading fruit export for the country.