The article highlights the challenges consumers face in making food purchasing decisions due to rising prices, particularly affecting those who want to maintain a healthy diet. Despite these challenges, the president of Farma Świętokrzyska, Łukasz Gębka, suggests choosing unprocessed, fresh, and local products to both eat healthily and save money. This strategy is supported by data from the Central Statistical Office of Poland, which shows that while most food prices rose in September 2022, fruit and vegetable prices increased by only 8.8%, with significant variations among different items. Furthermore, Gębka introduces an initiative by his company to offer cheaper organic vegetables and fruits, which are more nutrient-rich and have less residue from plant protection products, to help consumers balance healthy eating and cost savings.