UK: The rebranding of unloved fish and crab is expected to entice British consumers

Published 2021년 2월 9일

Tridge summary

The Cornish Fisheries Protection Organization (CFPO) has decided to rename two commonly exported seafood species, the largemouth slope (or megrim) and the spider crab, to Cornish salt and Cornish king crab respectively, in an effort to boost domestic consumption of these seafood products. The decision comes in the wake of significant hurdles encountered in exporting British fish and seafood to the European Union following Brexit. The CFPO's strategy includes rebranding these species to generate more interest and curiosity among the British public.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A fish from the order of the flounder, which in Polish is called a largemouth slope or megrim (Latin Lepidorhombus whiffiagonis), in English functions as "megrim", and this word is also an old, now less used, term for migraine. From now on, it is to be sold as Cornish salt, while the spider crab (Latin Maja brachydactyla) will be renamed the Cornish king crab. Both species are caught in the waters around Cornwall, a county in the south-west of Great Britain, but the vast majority of the catch is 98%. large-mouth escarpment and 85 percent. spider crab - is exported, largely to Spain. However, due to additional formalities that were introduced after the end of the post-Brexit transition period on December 31, 2020, exports to the European Union of all British fish and seafood decreased significantly. Therefore, the CFPO, the Cornish organization of the fishing industry, decided to convince the British to eat them, starting by changing the names. "There is something about these names ...

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