The rise of vegetable protein conquers the meat industry in Spain

Under the principle "if you can't beat your enemy, join him", the Spanish meat industry - not without some reluctance - has thrown itself into the arms of those products that imitate the taste, texture and smell of meat, and that a priori they compete with what continues to be the central nucleus of their sales. The meat sector is in the wild these days after the words of the Minister of Consumption, Alberto Garzón, who recommended reducing its intake alleging health, environmental and animal welfare reasons, which generated angry reactions -for and against-, with echoes even within the government itself. Beyond controversies, sources in the sector recognize internal differences when it comes to addressing this challenge: on the one hand, farmers, who see this movement as an attack on their way of life, and on the other, large industry, which already works with protein. vegetable in response to a consumption trend that continues to increase. "We calculate that in Spain there is a ...