The article discusses the challenges faced by the Hungarian dairy industry, including high prime costs, stricter environmental regulations, and low profitability, despite growing world demand for dairy products and the EU's abolition of production quotas. It highlights the need for farmers to increase efficiency and notes that the UN believes that agricultural support systems are harmful and distort the market. The article also covers a call for proposals to conserve the genetic stock of protected native and endangered farm animal breeds and changes in Hungary's payment application for rural development program support. Additionally, it mentions an open call for applications for technological developments to enhance the production and market access of products for farm and pet animal feeding, and for investments in environmental resource efficiency.