Zöldi Kertészet in Dunavecse, managed by five brothers, has been in operation for a century, focusing on producing healthy, beautiful, and tasty vegetables for consumers. They have seen a decrease in poppy prices after a good harvest, despite a doubling of prices three years ago. Their poppy, a product of unique quality, is now available through a webshop and is GMO-free, with gluten-free certification expected next year. The company is exploring potential deliveries to other stores, offering a novel ground form of poppy, particularly appreciated by housewives who make Christmas bejgliks.