The article provides an overview of the market conditions for various fruits in China in the lead-up to the Moon Festival. It highlights the impact of the festival on sales and prices of fruits like cherries, with earlier arrival and higher delivery volume of Peruvian blueberries leading to a slight decrease in price. The price of Washington cherries remained stable, and there was an increase in sales volume of imported oranges due to the upcoming holidays. However, product movement was slower this year compared to the same period last year. The prices of US stone fruits and grapes were lower than last year, and Xinjiang plums were selling well despite a decrease in price each week. Imported coconuts from Thailand were also selling well but at a much lower price than the previous year. Brands like Rich Persimmon are capitalizing on the festive atmosphere of the Moon Festival with exquisite packaging.