The article highlights the economic potential of truffle mushrooms, also known as the 'black diamond' of the mushroom world, in Turkey. Bekir Karacabey, the General Manager of Forestry, noted the global demand for truffles, which are valued for their unique aroma and high nutritional content, including minerals and vitamins. The price of truffles varies significantly based on quality, with the natural limited distribution and small collection quantity contributing to increasing prices despite growing global demand.