The veggie wave is rolling in Germany, but slowly

The market for vegetarian and vegan alternatives to animal products is booming. Almost every second private household in Germany bought meat substitutes or plant-based alternatives to milk and dairy products in the course of the past year, reports the Gesellschaft für Konsumforschung (GfK), for a variety of reasons. Curiosity is the most common, according to the Nutrition Report 2021 by the Federal Ministry of Food and Agriculture (BMEL). This is the motive given by 71% of those surveyed who have already bought veggie products. 59% accessed it for reasons of animal welfare. Taste, environmental and climate protection as well as health aspects followed. The demand for meat substitute products developed particularly dynamically in 2020. Sales of this range, which mainly consists of fried items, minced meat and sausage products, rose by almost 60% over the year. The main reason for this is the growing number of buyers. Around 31% of all private households bought vegetarian ...