The World Avocado Organization triples its collaborations with distributors in Europe

(Agraria.pe) The World Avocado Organization (WAO) has completed its 30th collaboration with distributors, establishing agreements with renowned supermarkets in 12 countries, and more than 35,000 stores, tripling its support for the sector retail across the UK and Europe from 2021. Avocados have conquered the palates of consumers around the world, and the WAO remains firm in its commitment to guarantee the promotion of this versatile fruit, as well as all its properties, in order to encourage its consumption. In addition to expanding to 30 leading retailers across the UK and Europe, WAO supports its retail partners to help raise consumer awareness directly at the point of sale, whether in-store or online. WAO is currently present in more than 2,000 stores throughout Spain, including Carrefour, Eroski and Caprabo. WAO campaigns targeting individual markets are strategically designed to establish the avocado as a staple in the European diet. In particular, consumption in the United ...