Fruit Logistica, a major international fruit and vegetable fair, is set to commence in Berlin amidst concerns over rising production costs, climate change impacts on crops, shrinking company margins, and global uncertainties like the Ukraine war and the Suez Canal crisis. The event will feature over 2,600 exhibitors from 92 countries, with Italy being a prominent participant. Despite the Italian fresh fruit and vegetable sector being valued at over 16 billion euros and exports hitting 9.4 billion euros in the first ten months of 2023, domestic consumption has declined by 1.7%, with the fresh-cut sector being the hardest hit.