The global wine industry is grappling with a crisis due to overproduction and declining consumption, with Australia having two years' worth of production in storage. The crisis is particularly impacting red wine, as consumers shift towards lower alcohol content wines. Factors such as Covid-19, the Ukraine conflict, and changing consumer preferences, especially among Generation Z, are exacerbating the situation. In 2023, wine production hit a 60-year low, yet supply still outstrips demand. Overproduction issues are also prevalent in Spain and France, with the latter providing funds to assist farmers in uprooting vineyards and converting wine into ethanol.