The article highlights the potential impact of the Ukraine-Russia conflict and EU sustainability regulations on the global vegetable oil market, with a focus on palm oil. It discusses the significant disruption expected in sunflower oil production, leading to a shortage and price increase in the market. Amidst this crisis, palm oil has emerged as a possible alternative, despite EU boycotts. The article criticizes Iceland's supermarket chain for its previous anti-palm oil stance and its recent decision to return to using sustainable palm oil due to supply constraints. The piece underscores the challenges of maintaining sustainability commitments in the face of supply issues and consumer expectations, questioning the sustainability of Iceland's temporary solution and calling for a consistent approach to sustainability.