This year, the consumption of non-alcoholic beer in Brazil is expected to reach 885 million liters, with market competition heating up.

According to a report by Brazilian website "exame" on January 28, the sales of non-alcoholic beer in Brazil have been continuously growing since 2020, with an annual growth rate exceeding two digits, attracting the attention of beer giants such as Ambev, Heineken, and Grupo Petrópolis. Currently, these three groups occupy 95% of the non-alcoholic beer market in Brazil. For example, Ambev's brewery in Lages, Santa Catarina, is now producing non-alcoholic versions of its Brahma, Budweiser, and Corona brands. The sales volume of Grupo Petrópolis's non-alcoholic beer has also increased by 27% since 2022. Due to the rising market enthusiasm, the National Association of the Beer Industry of Brazil (Sindicerv) has even launched a website called "Non-Alcoholic Beer" (Cerveja Zero) to discuss related topics. This platform gathers various relevant data, technical explanations, and interesting knowledge, marking the industry's efforts to lead the trend of rational drinking. Márcio Maciel, ...