Tipsy China | In 2025, China's Huangjiu remains true to its roots while achieving the unexpected: a new birth of value.

Against the backdrop of global trends towards rational alcohol consumption and a deep adjustment in China's liquor industry, the yellow wine industry in China presents a unique and uplifting picture by 2025. This ancient category, which carries thousands of years of agricultural civilization and the gentle spirit of Confucianism, has not fallen silent in the tide of time. Instead, amid the interweaving of pressure and opportunity, it has erupted with unprecedented vitality and resilience. After achieving a steady start in 2024 with "simultaneous increase in quantity and price, and enhanced concentration," the yellow wine industry demonstrated a "non-weak off-season, strong growth" recovery trend in the first half of 2025. Despite ongoing challenges, a revival wave centered on cultural confidence and driven by innovation and integration is sweeping through, injecting strong confidence and certainty for the revival of this "historical classic industry." Compared to the ...