Emilia Romagna, Italy's leading region in tomato cultivation, has had a successful tomato campaign with high production yields and quality, despite increased production costs. The region, known for its high exports of processed tomato products, is grappling with rising costs of key inputs such as electricity, diesel, technical means, and seeds, which have led to an increase in production costs by 30%. This has led the agricultural sector to call for a joint strategy between producers and industrialists to address these increased costs and the challenge of unsold tomatoes due to exceeding transformation potential.