The Empresa Brasileira de Comunicação (EBC) is producing a program for a national network, Caminhos da Reportagem, which will highlight the tourism and fruit growing in Norte Pioneiro. The region, known for its high-quality fruit production and adventure tourism, has received international certification for various fruits and has an Indication of Origin for coffee. Ten properties in Carlópolis have received the Global G.A.P certification, which signifies good agricultural practices and is valued by consumers. The program will be aired on TV Brasil on Sundays.