This article introduces the challenges faced in breeding kiwiberry, a new and difficult fruit crop, due to its complex genetic and environmental factors. The article highlights the need for marker tools to facilitate breeding and focuses on a thesis aimed at exploring the genetic basis of fruit quality traits in kiwiberry. The thesis developed a high-density SNP genotyping array and performed linkage and QTL mapping in a bi-parental kiwiberry population, leading to the development of tools to improve the precision and efficiency in kiwiberry breeding.