Trade Group launches digital campaign to promote olive oil in Australia

Earlier this month, the Australian Olive Oil Association (AOOA) introduced its first consumer campaign to promote all grades of olive oil. The organization said the drive is getting off to a successful start. The three-year-long marketing initiative, ​“Get Drizzling,” aims to encourage Australians to drizzle olive oil as a finishing touch on all their food, even ice cream. According to the AOOA, the campaign is brand agnostic because the organization wants all brands to drive the demand for olive oil. The digital campaign promotes olive oil as a simple, healthy and delicious vital final touch to all dishes, according to the AOOA. “In the first week, the digital campaign was seen by 1.1 million people on Instagram and Meta (formerly Facebook),” Jan Jacklin, the general manager of the AOOA, told Olive Oil Times. ​“On TikTok, where the audience is younger, the launch video has been viewed more than 560,000 times.” “The Get Drizzling website has also registered good traffic as people ...