The consumer has changed the way they snack between meals. Longer workdays, faster paces, and nutrition are no longer limited to main meals. In this context, functional snacking has gone from being a niche to becoming one of the most dynamic categories within mass consumption. This growth has been key. What was once linked to high-performance sports has been normalized as part of daily eating: a way to maintain energy, improve satiety, and perform better throughout the day. This leap from the sports domain to everyday consumption has been crucial in the development of bars and other functional snacks. At the same time, natural ingredients have ceased to be an added value and have become a consumer expectation. More and more people check labels, look for short and recognizable ingredient lists, and distrust overly complex formulations. In this context, plant protein gains prominence as an alternative that fits this demand for simpler products with a clearer profile. In the case of ...