In 2023, Russia experienced a significant uptick in trout sales, both in terms of value and weight, with a noticeable preference for chilled and defrosted products over frozen ones. This shift underscores a change in consumer tastes towards more convenient options like steaks, fillets, and pieces. Despite the volatility in wholesale prices due to the ruble's fluctuating exchange rate, retail prices have remained stable, aligning with food inflation rates. The increase in trout and salmon sales is buoyed by a surge in domestic aquaculture production and the resumption of imports, especially from Chile and Turkey. Furthermore, the exit of Norwegian salmon from the Russian market has elevated trout as a sought-after and economical choice for consumers in search of chilled red fish.