Turkish olive and olive oil exporters, targeting a 20% market share in Australia, sent a trade delegation to Melbourne from September 1-7, 2024. Organized by the Aegean Olive and Olive Oil Exporters' Association (EZZİB), the delegation of 11 companies held 114 bilateral business meetings and attended the Fine Food Australia Fair. EZZİB President Emre Uygun emphasized the Australian market's potential and the success of the meetings. Turkey, a leading olive and olive oil producer, aims to surpass $1 billion in exports for the 2024-25 season. The delegation also visited the Turkish Consul General in Melbourne and reviewed local retail settings.