The Malaysian government is strategizing to enhance the competitiveness of its palm oil export market in Asia and counter the anti-palm oil campaigns by the European Union. This strategy includes improving the quality and image of palm oil, exploring new markets, and targeting existing ones like India, Pakistan, Bangladesh, and Afghanistan. The Plantation Industries and Commodities Ministry also aims for a 30% increase in palm oil exports in 2022, leveraging the 40% rise in downstream palm oil and derivatives exports to RM91.4 billion for the first eleven months of 2021, despite the pandemic's impact.