The UAE is a significant market for New Zealand's red meat exports, being its 21st largest market in value and the second largest in the Gulf Cooperation Council after Saudi Arabia, with exports earning $47 million in 2023/24. The country's growing demand for high-quality, safe, sustainable, and nutritious products, especially halal meat, positions New Zealand well to meet its needs. Halal-certified exports, which accounted for 37% of total red meat exports and were worth $3 billion in 2023/24, are a key factor in this opportunity. This is of particular importance to New Zealand farmers, who face economic challenges, as the UAE's interest in food security and international trade, along with its emphasis on environmental sustainability, aligns with New Zealand's strong environmental credentials and the quality of its products.