The European market is experiencing a shortage of frozen raspberries, with prices rising above 4.6 euros per kilogram and limited availability. Poland, a major producer, is grappling with challenges such as adverse weather, diseases, and aging plantations. However, Ukrainian producers are poised to increase exports, having modernized their production processes, and with favorable weather conditions. This situation presents a significant opportunity for investors and exporters, and with the correct strategic approach and state support, the Ukrainian agricultural sector could strengthen its global position.