Ukrainian cheese makers traditionally expect a sales boost in the fall, but in 2025 they plan to increase prices by approximately 5%, which has led to a rise in sales of the cheapest segment – cheese product, reported the industry analytical agency "InfAGRO".
"This year, the seasonal hopes may be spoiled by the price situation: against the backdrop of a drop in cheese prices in the EU (minus 8% in August), domestic producers, on the contrary, plan to increase prices by approximately 5%. The increase in the price of Ukrainian cheese is already having its effects: imports are growing, and cheese product – a cheaper alternative that is rapidly gaining popularity among consumers – is increasingly taking up space on store shelves," analysts noted.
Experts emphasized that due to the lower cost, cheese product is currently showing the most dynamic growth in sales. For many buyers, this product is becoming the only affordable option amid the constant increase in the price of "real" cheese.
"In such conditions, cheese makers are forced to share the market not only with imports but also with competitors..."