Ukrainian sugar producers plan to increase their market share in the EU by 2026.

Ukrainian sugar in 2025 turned out to be a very bitter topic and a sore point in negotiations regarding agricultural trade with the European Union, with the industry's plans for 2026 aiming to increase the share of Ukrainian sugar in the European market, said the head of the National Association of Sugar Producers of Ukraine "Ukrtsukor" Yana Kavushevska at the conference "Conducting Agribusiness in Ukraine" in Kyiv on Thursday. She noted that the Ukrainian side in the process of preparing the updated trade agreement was not ready to face the powerful sugar lobby and its stakeholders in the EU along with strong political support. Another surprise was the European community's bias towards Ukrainian agricultural products. Among the most absurd myths, Kavushevska named the inexhaustible potential of the Ukrainian agricultural sector, the prevalence of agrarian oligarchs, etc. Both Ukrainian agricultural associations and government representatives had to deal with refuting these myths. ...