Ülker introduced its new chocolate inspired by Istanbul.

Ülker introduced its new chocolate, inspired by Istanbul's multi-layered cultural richness, history, and gastronomic heritage. Ülker's new product, Ülker Chocolate Istanbul, prepared with inspiration from Istanbul's multi-layered culture, history, and gastronomic heritage, was introduced with a meeting held at Esma Sultan Mansion with the Bosphorus view. Historian and writer Saffet Emre Tonguç talked about Istanbul's history and cultural depth in the program. Famous chef Arda Türkmen, on the other hand, explained how he found the chocolate as a chef. Emphasizing that this new flavor was prepared inspired by the complementary cultural texture of Istanbul, Ülker Chief Marketing Officer (CMO) Mustafa Kabakçı said in his speech, "We are together to share an inspiration and rediscover the charm of Istanbul together. Chocolate lovers in our country and around the world are no longer just looking for a taste, they are looking for a story, an emotion, an experience beyond taste. Acting on ...