Umpqua Valley Winegrowers Association Appoints Tracy Covington as Executive Director

April 9, 2026 (Roseburg, OR) — The Umpqua Valley Winegrowers Association (UVWA) has appointed Tracy Covington as its executive director, succeeding Ali Rodgers, who stepped down as her family relocates from the area. Covington has more than 20 years of experience in business management and marketing. Most recently, she was a business development director in California for a global architectural and engineering firm. She has been involved in various industry and civic organizations focused on strategic planning and educational program development, and served as a Planning Commissioner for the City of Roseville for five years. Her growing interest in wine led to a WSET Level 1 certification and a few special events as a wine educator. Covington said she plans to continue formal training in the field after stepping away from a full-time career in building design and construction. The Covingtons have owned a home in the Umpqua Valley for over four years. “We’ve been waiting for the ...