US allocates $14 mln to expand soybean exports under new trade program

joint initiative of the American Soybean Association (ASA) and the U.S. Soybean Export Council (USSEC) / WISHH initiative. The project is designed to provide international buyers with tools, data, and technical support to increase the use of U.S.-origin soybeans in their markets. Industry representatives say the funding is timely as new trade opportunities for U.S. agriculture are emerging. USSEC notes that the program will help convert market momentum into actual export sales, while ASA emphasizes the importance of maintaining long-term market access for farmers. Key activities include cooperation with processors, feed mills, and food companies, as well as supporting processing development in protein-deficient regions. The initiative also promotes soybean-based food applications and the development of sustainable supply chains. In addition, the program focuses on strengthening the competitiveness of U.S. soybeans and highlighting their environmental sustainability ...