U.S. lamb showcase highlights quality and market opportunities in Mexico

USMEF brought suppliers and buyers together for a daylong event focused on U.S. lamb, including market insights and product opportunities in Mexico. Mexico’s economy is in the midst of a broad-based economic expansion, bringing heightened demand for high-quality protein and new developments in the foodservice sector. USMEF believes the conditions in Mexico are favorable for U.S. lamb. “At USMEF, we are seeing new opportunities in foodservice for U.S. lamb,” said Gerardo Rodriguez, USMEF’s director in Mexico, Central America and the Dominican Republic. “New ideas and concepts are developing in the resorts and high-end restaurants while niche opportunities are growing in retail and mid-level foodservice.” USMEF hosted a daylong educational event for U.S. suppliers and buyers from Mexico that focused on U.S. lamb quality and its competitive advantages and market prospects. Attendees included importers and buyers from Tijuana, Mexicali, Mexico City, Veracruz and Puebla, as well as ...