US recovery boosts tequila sales in Mexico

The good performance of tequila consumption in the United States (US) market has helped the recovery of the Mexican drink even above markets such as Europe and Mexico, said the president of the National Chamber of the Tequila Industry ( CNIT), Luis Fernando Félix. "Last year the United States made up for the fall that Europe and Latin America had, the challenge is how do we make it so that the countries where the category fell, such as Europe, Latin America and even Mexico", explained the manager. Fernando Félix explained that 90% of tequila exports go to the United States, a country whose economic reactivation has helped maintain the good performance of the tequila industry. Tequila refines its image and conquers the foreign market According to the manager, from January to May, exports have grown by 16%, with a production of 124 million liters. In the case of the national market, the tequila industry has a good performance, compared to the ...