US recovery favors tequila; exports grow 16%

ANTONIO HERNÁNDEZ. THE UNIVERSAL From January to May, total tequila production grew 34%, mainly influenced by a higher conversion of agave into tequila "Last year the United States compensated for the fall that Europe and Latin America had, the challenge is how do we make it so that the countries where the category fell, such as Europe, Latin America and even Mexico, how do we make it grow again", explained the manager . In a conference, the manager explained that 90% of Mexico's tequila exports go to the United States, a country whose economic recovery has helped maintain the good performance of the tequila industry. According to the manager, from January to May, exports have grown by 16%, with a production of 124 million liters. “The challenges are how we do to continue that upward trajectory. Last year it had significant growth, highly influenced by the growth of the United States, ”he explained. In the case of the national market, the manager explained that the tequila ...