U.S. Tariff Threat Pressures Brazilian Juice, Coffee, Meat, and Fruits

Brazilian agribusiness is experiencing a moment of apprehension with the signaling of an extra tariff of up to 50% on imports made by the United States, with an expected effective date of August 2025. The measure, still under discussion, directly threatens important segments of the export sector, such as orange juice, coffee, beef, and fresh fruits. The expectation is an impact on prices paid to producers and the competitiveness of national products in the North American market. According to information released by Cepea (Center for Advanced Studies in Applied Economics), from Esalq/USP, orange juice is the most vulnerable item to the change. This is because the product already pays a fixed tariff of US$ 415 per ton. If the 50% surcharge is confirmed, the cost to enter the US would increase significantly. The country is the second main destination for Brazilian juice, accounting for about 80% of US imports. Faced with the uncertain scenario, Brazilian industries have already begun ...