The US fish and seafood retail market is projected to grow at a CAGR of 5% from 2021 to 2026, reaching $37.5 billion, with the fish retail market expected to grow to $11.187.4 million. In 2021, tuna and fish meat imports increased by 17% to $422.7 million, with Indonesia and Vietnam being the top exporters. The market is dominated by companies such as Trident Seafoods and Tri Marine International, with most sales (95%) made through offline channels. Online sales have been steadily increasing. To import to the US, food producers must comply with FDA regulations, including production base registration and local agent designation. The COVID-19 pandemic has led to increased demand for healthier food sources, including fish and seafood, and alternative meat products, potentially intensifying competition in the industry.