South Africa's blueberry industry is set to see a 22% growth in production and a 20% increase in exports for the 2020/21 season, reaching 22,000 tonnes and 18,000 tonnes respectively. Despite challenges like COVID-19 restrictions and competition from Latin American countries, the industry attracts investment and expands at an annual rate of over 30%. Domestic consumption is also expected to grow by 26% due to increased demand and availability in supermarkets. The industry's expansion is supported by local and international investment, with the Western Cape being the leading region for production.