Vietnam is set to export frozen durian to China, potentially earning up to US$300 million, following a new plant quarantine protocol. However, the process faces hurdles with food safety, packaging, and traceability requirements. The Ministry of Agriculture and Rural Development will provide technical support and train local stakeholders on compliance with China's regulations. Exporters must ensure product quality, use approved packaging, and maintain a traceability system. Vietnam has an advantage in durian logistics costs compared to regional competitors and is poised to exceed $3 billion in durian exports this year.