Vietnam Develops New Strategy for Fruit Industry

Published 2025년 7월 21일

Tridge summary

Key Insight: In the first half of 2025, Vietnam's fruit export value experienced a significant decline after two years of continuous rapid growth. The industry urgently needs to develop strategies to enhance its competitive advantages, with a focus on fruits like bananas, pineapples, coconuts, and passion fruits that are showing growth potential and have export values approaching or even exceeding $1 billion.

Original content

According to data from the Crop and Plant Protection Department of Vietnam's Ministry of Agriculture and Environment, Vietnam's current fruit tree cultivation area exceeds 1.3 million hectares, with an annual production of approximately 15 million tons. Among these, banana cultivation covers 161,000 hectares, pineapple cultivation spans over 52,000 hectares, coconut cultivation is close to 202,000 hectares, and passion fruit cultivation exceeds 12,000 hectares. Huge Potential, Low Value According to Nguyen Nhu Cuong, deputy director of the Ministry of Agriculture and Environment's Science and Technology Bureau, the fruit tree cultivation industry is affirming its role in driving agricultural growth, increasing farmers' income, and making significant contributions to agricultural exports. However, so far, only durian has entered the "billion-dollar export club". Passion fruit, bananas, pineapples, and coconuts, despite their numerous advantages and enormous export potential, have ...
Source: Foodmate

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