In Vietnam, durian prices have significantly increased due to a reduction in production, attributed to climate change, salinity invasion, and nutrient deficiency. This has particularly affected the golden pillow and Musang King varieties, with the former seeing a 20-30% drop in production this season. Despite the challenges in cultivating the Musang King variety, including poor harvests and unfavorable weather, its price has surged due to strong foreign demand. Vietnam's durian exports have nearly doubled in value in the first two months of this year compared to the same period last year, driven by high demand and plans to boost exports, including a memorandum of understanding for exporting frozen durian to China. Durian is cultivated on over 112,000 hectares in Vietnam, with China, Thailand, Japan, and the United States being the main importers.