Khanh Hoa Bird's Nest Beverage Joint Stock Company (Sanvinest) is among the first Vietnamese firms licensed to export bird's nest products to China, with exports exceeding 6 billion VND and a target of $10 million by 2024. Despite the market potential, challenges include competition from Indonesia and Malaysia, unsynchronized bird nest farming in Vietnam, and regulatory hurdles. The Vietnam Bird's Nest Association stresses the need for legal recognition of bird's nest farms, official guidance on traceability, and centralized management of business codes. They advocate for government support in obtaining official codes for bird's nest houses to ensure stable raw material supply and compliance with environmental standards.