Core tip: Vietnam has been officially certified by the International Cocoa Organization (ICCO) as a producer of "Fine Flavor Cocoa – FFC," making it the second Asian country to receive this title. Therefore, Vietnam has the rare advantage of being both a "Fine Flavor" production area and having diverse ecological conditions, and can also organize planting areas according to the agroforestry model and in line with the trend of low-carbon agriculture development. In other words, instead of competing on production volume, Vietnam can pursue a high-end value, branded, and distinctive development path.