Coffee producers in Brazil and Vietnam are withholding exports and facing drought and adverse weather conditions, respectively, leading to higher prices and supply issues. Despite these challenges, Vietnam's coffee exports to Germany and Australia are increasing in value, with Germany importing a significant amount of Vietnamese coffee. The Australian market is expected to grow, and there is a rising demand for certified organic coffee. Meanwhile, the coffee industry in the European Union is working towards the EU Zero Deforestation Directive to enhance the competitiveness of Vietnamese coffee on a global scale.