The article highlights the significant growth potential of the Chinese market for Vietnamese coffee, with imports reaching over 128.4 million USD in 2021 and expected to continue growing at a double-digit rate. The Chinese coffee market, with around 80 supplying countries, is becoming increasingly diverse. To succeed in this market, businesses must understand local market dynamics, invest in product improvement, and develop a comprehensive business strategy. This may include connecting with local enterprises, mass organizations, and embassies, and promoting innovation in product design, packaging, and quality to meet the demands of Chinese consumers.