Tridge summary
The Ministry of Agriculture and Rural Development in Vietnam is seeking to find a market for 300,000 tons of dragon fruit due to China's border closure, with India identified as a potential market despite its distance and export policy unpredictability. Only about 1% of dragon fruit exports are to China, but the potential in India is not yet fully realized, as the country has a large population and a preference for Vietnamese dragon fruit. However, challenges such as inadequate market information, sudden policy changes, and competition from domestic growth of the fruit in India exist. To overcome these challenges, it is recommended that exporting businesses invest in promotion and advertising, build a dragon fruit export association in India, and establish a branch in India to share information and develop a sustainable marketing strategy.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
According to estimates by the Ministry of Agriculture and Rural Development, about 300,000 tons of dragon fruit in the provinces of Binh Thuan, Long An, Tien Giang... need to find a consumption market in the first quarter of this year, after China closes the border. making it difficult for hundreds of thousands of tons of these goods. India is not a new market when there have been businesses exporting this product to over the years. But according to the Ministry of Industry and Trade, the proportion of dragon fruit exports to India is still below potential. "India is an attractive market for dragon fruit exporters," commented Mr. Nguyen Quoc Duan, General Director of Song Nam Company at an online conference on dragon fruit export promotion held by the Ministry of Industry and Trade. . The "plus points" of the Indian export market, such as the large market capacity with a population of nearly 1.4 billion people, the majority of Indians have the habit of eating with fruit and they ...
Source: VNExpress
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