The Vietnam Trade Office in Australia is organizing a Vietnamese dragon fruit week in large cities from July 21 to August 10 to promote the export of the fruit. The week will include community activities, introductions of the fruit at selling locations and on media and social networks, and booths for people to try the fruit. Despite COVID-19 outbreaks causing difficulties, there is high demand for importing the fruit. In 2020, the value of Vietnamese dragon fruit exported to Australia reached a record of US$4.18 million, up 36% on year, and exports remain stable in the first half of 2021.