Tridge summary
Thai market offers significant opportunities for Vietnamese enterprises to export their goods due to certain geographical advantages and the potential for preferential tariffs from ASEAN. Vietnamese businesses have found success by connecting with Thai retail enterprises and adapting their products to compete with local brands. However, the process of bringing Vietnamese goods to the Thai market requires understanding the local market and meeting the technical standards of Thai retail enterprises, which can be a challenge for many businesses. From 2016, Thai retail groups have collaborated with the Vietnamese Ministry of Industry and Trade to facilitate business connections and import of Vietnamese agricultural products. Despite these efforts, the export turnover to the Thai market remains relatively low, highlighting the need for Vietnamese businesses to develop effective strategies to penetrate the Thai market more thoroughly.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
Thailand is a big market for Vietnamese enterprises to export goods, because there are certain geographical advantages. However, Thai enterprises have more strengths than Vietnam in terms of capital, understanding the consumption culture of indigenous people. Therefore, promoting connection with Thai retail enterprises to bring Vietnamese goods to consumption is the solution chosen by many Vietnamese enterprises. General Director of Hai Binh Cashew Joint Stock Company (Gia Lai province) Nguyen Huynh Phu Lam informed that from 2019 until now, the unit has exported cashew products to Thailand through the Tops supermarket chain (belonging to Central Group). Group). “Thailand is a country of processed foods, but the grain industry is not as good as Vietnam; Vietnam's processing methods are also different, creating a highlight, this is the "door" for Vietnamese goods to be exported to your country," Lam said. products must compete directly with Thai products such as Thanh Quoc fish ...
Source: Vinacas
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