Coordinating Minister for Maritime and Investment Affairs Roro Mendut urged SMEs to elevate their status through modern retail and exports, with Bron Chips serving as a successful example of broad market penetration.
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Panennews.com - Deputy Minister of Trade, Dyah Roro Esti Widya Putri, visited the UMKM Keripik Brownies Bron Chips factory in Surabaya, on Tuesday (28/04/2026). This visit was carried out to directly review the development of the business, the production process, and the facilities as part of efforts to encourage local UMKMs to be able to compete in the global market. Deputy Minister Roro emphasized the government's commitment to facilitating UMKMs, both to expand access to domestic and international markets. Also Read: Boosting the Upstream Processing of UMKM Products, Coir Fiber from South Minahasa Penetrates the Chinese Market "In addition to encouraging exports, the Ministry of Trade is also striving to expand the distribution of UMKM products to modern retail. Currently, Bron Chips has successfully penetrated the Indomaret modern retail network, making its products more accessible to consumers," she said, as quoted in her official statement, on Wednesday (29/04/2026). She ...