WAO to promote benefits and uses of avocado in India

(Agraria.pe) The World Avocado Organization (WAO) has launched for the second year an educational campaign focused on consumers and food companies in India, to promote the health benefits of avocado consumption and how to use the fruit in local cuisine. Mediabrief reported that the 2024 campaign has the main support of avocado producers in South Africa, a country that gained access to the Indian market at the beginning of this year. "Historically, South Africa's avocado exports have been focused mainly on Europe and the United Kingdom, and these destinations represent 95% of shipments," said Derek Donkin, CEO of the South African Avocado Growers' Association. However, he said, with the increase in production, "the recent access to India offers new and promising avenues for growth, as consumers will have a wider choice of high-quality fruit." For his part, Zac Bard, President of WAO, said they are delighted to bring the campaign once again to India. “The 2023 campaign generated a ...