WAO to promote benefits and uses of avocado in India

The World Avocado Association (WAO) has launched an educational campaign for the second year targeting consumers and food companies in India to promote the health benefits of avocado consumption and how to use the fruit in local cuisine. Mediabrief reported that the 2024 campaign is supported primarily by avocado growers in South Africa, which gained access to the Indian market earlier this year. “Historically, South Africa’s avocado exports have been focused primarily on Europe and the UK, with these destinations accounting for 95% of shipments,” said Derek Donkin, CEO of the South African Avocado Growers’ Association. However, he said, with increased production, “the recent access to India offers promising new avenues for growth as consumers will have a wider choice of high-quality fruit.” For his part, Zac Bard, president of WAO, said they are delighted to bring the campaign once again to India. “The 2023 campaign generated a lot of enthusiasm and engagement. Avocado ...